Skip to content

Cash Flow Champs

“How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, and the same media. Then why is it that they seem to have something different?

Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in a pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him?

And why is it that the Wright Brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded… and they didn’t achieve powered man flight, and the Wright Brothers beat them to it. There’s something else at play here.” – Simon Sinek, Tedx Talk “Start with why – how some great leaders inspire action”

In 2011, Simon Sinek delivered a TEDx talk titled “Start with Why,” that received millions of views across the world and changed the lives of many. In this 18-minute TEDx talk, Simon Sinek delivered a presentation that would force me to find out why I wanted to accomplish certain milestones e.g., go to college, work out every morning, work on my side hustles outside of my 9-5 job, etc. I knew what I wanted and how I could get it – I thought why was to be in a place of socioeconomic comfort – I was wrong.

In this talk, Simon Sinek stated that “all the great and inspiring leaders and organizations in the world — whether it’s Apple, Martin Luther King, or the Wright Brothers — they all think, act and communicate the exact same way. And it’s the complete opposite to everyone else. All I did was codify it, and it’s probably the world’s simplest idea.” He called this idea “The Golden Circle.”

As we think about businesses, common economics will tell us that all for-profit organizations operate on the basis of profit maximization, but is this true? The golden circle details that the “Why? How? What?” idea helps us understand why some leaders and organizations are able to inspire where others cannot. Take this excerpt from Simon’s Tedx Talk, for example, “Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do.” From studying finance, my automatic go to answer would be to maximize profit and gain market share through organic or inorganic growth. Here is what Simon think:

“And by “why” I don’t mean “to make a profit.” That’s the result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist?”

Profit can be the result of a why – it is not the true reason an organization exists. It is not the reason people get up in the morning or the reason parents want their kids to go to college. Knowing why you wake up every morning and do what you do is critical to attaining the level of statute that you want to obtain. When I first heard about the importance of having a why, I will be frank – I thought it was a bunch of fluff that motivational coaches talk about. Boy was I wrong – it actually grounded in biology (more on that here).

As I thought more about my daily life and where I could find examples of this phenomenon, I looked at my corporate job with Deloitte Consulting. I asked my mother what she thought Deloitte’s why was and her response was “to make money, obviously.” Coming into the working world, I thought the same thing. As I explored Deloitte over the last two years, I came to realize that the reason Deloitte was well recognized and regarded was because the firm, the leaders, and employees were all driven by the company’s purpose – to make an impact that matters. The profitability was simply a byproduct. Simon touches on this exact topic in stating that

“All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.”

My why is what gets me up every morning. It is what gives me strength when I need it the most. It is what forces me up when I have been knocked down. For those of you that are interested in personal growth, have a corporate career, have a business, etc. we highly encourage you to watch Simon Sinek’s TedxTalk. The power of truly knowing your why will propel you to a different playing field. Make it a great one!


At the end of the day, only you can determine whether real estate investing is right for you. As a starting point, think through your personal circumstances and the aforementioned considerations. Know that every investment strategy will be different, that each investment strategy has its own pros/cons, and that all investing carries risk so as you continue to gauge whether you should invest in real estate, do your proper due-diligence.

Investing in Real Estate comes with several advantages. Navigating the real estate investing process can be difficult, but you do not have to do it alone. We are here to help. 

How You Can Get in On the Action

Cash Flow Champs is a privately held investment company that focuses on acquiring and managing opportunistic and value-add multifamily real estate properties. The company specializes in repositioning well-located assets in emerging markets surrounded by positive demand drivers such as population growth and job growth.

Cash Flow Champs partners with entrepreneurs and busy working professionals interested in investing in real estate but who lack the time to navigate the process. Alongside our partners, we aim to bridge purpose and profits in a manner that allows us to improve the lives of the residents in our communities and the neighborhoods where we operate.

In the words of Robert Kiyosaki, the poor and the middle-class work for money. The rich have money work for them. If you are an individual that wants to build and maintain generational wealth through real estate, all while making a positive impact on the lives of residents and the communities where you invest, we’d love to explore opportunities for synergies.

Schedule a brief call with us so we can get to know you better, understand your life goals, and to determine where synergies may exist.

Register for Our Free Weekly Underwriting Session

Register Now!
This information presented on this site is for informational purposes only and does not constitute an offer or solicitation to sell shares or securities in the company or any related or associated company and is not a recommendation to pursue a specific investment opportunity. Any such offer or solicitation will be made only by means of the company’s confidential Offering Memorandum and in accordance with the terms of all applicable securities laws and other laws.